The 4th little pig made his house out of snow

Big Bad Wolf Devours A Fourth Little Pig Who Made His House Out Of Snow

The last couple of days were CRAZY here.

We got SIX inches of snow here in South Louisiana on Tuesday.

SIX.

INCHES.

That’s the most snow we’ve had in over 100 years. And if you’re from the South, you know—that’s not just snow. That’s pandemonium.

Now normally, snow down here is a joke.

Falls overnight. Gone by the next evening.

But this? This was different.

It snowed all day. "Blizzard" vibes.

My 4 year old daughter even asked to go outside and my wife said,

“No! Are you crazy?! It’s a BLIZZARD out there!”

So what did we do?

We went outside. Obviously.

Only after donning ourselves in proper snow attire for Louisiana:

PJ pants, a jacket, and socks for gloves. Obviously.

For my daughter at least. I still have my old snowboarding gear - so I was ok.

And that's the moment chaos ensued.

I asked my daughter,

♫ “Do you wanna build a snowman?” ♫ (Yes, I sang it Frozen style. Ain't no shame up in my game.)

She looked me dead in the eyes, grinned, and said,

“No. I’m gonna blow your house down.”

Then she STOMPED every snowman I tried to make. Like a tiny, giggling Big Bad Wolf (Tiny Angry Puppy?).

And when she wasn’t destroying my snowmen, she was nailing me with snowballs...

In the face!

Diabolical laughter followed yet again.

Meanwhile, our dog was running through the snow as if it was Scarface's desk. He was losing his mind. Also kept biting at my gloves like I was smuggling bacon in them.

Between fending off the Big Bad Wolf and the coked up German shepherd, I did a little skim boarding.

Yes, the kind that you do at the beach. (There was snow at the beaches along the gulf too, so it's fitting) I would've gotten my snowboard out. But the thing about South Louisiana is that it's basically as flat as Kansas. And I don't live near the levee.

It was chaos. Cold, snowy chaos. But the good kind. The kind that sticks with you.

Later that day, I decided to take my car around the block and do some sweet handbrake turns - I mean test out the new suspension I installed last weekend.

Enter Day Two.

The sun came out. The snow got a little sticky. So we decided it was time to make a proper snowman. The kind the Big Bad Wolf couldn't destroy.

(By the way, this time the "Big Bad Wolf" was wearing daddy's super oversized gloves. Beats socks though right?)

But before we could bask in our snowman-building triumph, my daughter hit me with another snowball while I wasn't looking. In the face of course.

As I rolled the ginormous (for south Louisiana) bottom portion for the snowman, my wife asked,

"How big are you gonna make that thing?!"

"Until it's too heavy to roll further.” And that’s exactly what we did. (Apparently I'm not THAT strong)

** Wait, what's that? **

THWACK!

Oh, just another snowball to the face. Followed by villainous cackling of course. Getting used to it at this point.

Anyway, three massive snowballs later (and one near back injury from lifting the middle one), we had a masterpiece.

Dreamy eyes made out of rocks. The cutest little carrot nose. PVC pipe arms with candy cane "fingers". And of course a corn cob pipe.

We named it "" (< see what I did there?)

[This part only makes sense in the email, but I left it to show you that I used personalization - which was a whole other BizBoost issue I did]

is glorious.

By the end of the day, a neighbor stopped by with her daughter to take a picture with our snowman.

Mission accomplished.

Not bad for a family who started Day 1 with a kid wearing socks on her hands because we don’t own snow gear.

Here's what I learned from all of this:

(Other than the fact that my kid has excellent aim... from 2 inches away at least)

1. Snow is underrated by most southerners.

2. Kids are mean.

3. Dogs are crazy.

4. Stories are underrated by most business owners.

Let me explain that last one real quick...

Are you still reading?

Thought so.

I mean you've already read 691 words up to this point.

And the reason you’re still reading this story is because people connect with people.

Your customers connect with YOU.

Not your business. Not your "brand". And definitely not your sparse, salesy, one-off social media posts that nobody sees.

It’s not about being perfect or professional all the time. It’s about being human.

Stories like this are what build trust. Stories have existed for millennia for a reason.

Because people don’t just want to know what you do. They want to know who you are.

When you share a story, it creates a connection. It shows your customers that you’re a real person, just like them.

(Hopefully you feel this way about me after reading this or I just proved I'm a straight up liar haha)

And here’s the kicker:

People buy from people they feel connected to.

Not from faceless brands. Not from cold marketing jargon.

From PEOPLE.

So go be people and see what happens.

Here’s how:

1. Tell your story.

It doesn’t have to be a snow day obviously. It could be the last funny thing that happened at work. Or something you learned while chasing your kids around. Or a random thought you had on the toilet.

Whatever it is, make it real.

2. Tie it back to your customers.

Show them why your story matters to them. How does it relate to what they’re going through? What can they learn from it?

This might seem contradictory since I just said to share YOUR story. But in the end, it's all about your customer. How can you help THEM? What benefit do THEY get?

Sure the story is about you, but transition it into THEM.

3. Be relatable. Be YOU.

Perfection is boring. Real is relatable.

Did you know 54% of the population reads below a 6th grade reading level?

Yup, it's true. Actually, a lot of famous writers write at a much lower reading level than you'd expect. Because they want to connect with people. And people can't and/or don't read complicated things.

This email came back at a 2nd grade reading level according to the Hemingway App. I try to make my stuff as easy to read as possible.

In fact, Trump speaks at a 4th grade level which is why he connects with so many people. Love him or hate him, his simplistic speaking works to his advantage.

So when your customers feel like they know you, trust you, and like you—they’re way more likely to do business with you.

But how do you actually create stories that connect with people?

Well I got a treat for you...

I "stole" this framework from one of my mentors and all-time marketing greats, Frank Kern.

He posted something in his group the other day that inspired this email.

If you want the exact framework Frank shared - the one I used to write this email — let me know and I'll send it over.

Catch ya later,

Taylor

P.S. Stories don't have to be long (like this email. In fact, I probably made this way longer than it should've been. But I wanted to share all the fun times I had in the snow)

Frank also mentions in his framework that stories don't have to be long.

Actually, the world's shortest story is only 6 words. And actually drives a ton of emotion:

"For sale: baby shoes, never worn."

I'm not crying.... you're crying

Thoughts on this week’s BizBoost Weekly?

I’d love your feedback! Click one of the buttons below:

• 🔥 Amazing! Can’t wait to try!

• 🤔 Useful, but not for me right now.

• 🙃 Could be better.

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