LVT Challenge Week 4 (Bonus): The Secret Weapon That Makes You Irresistible

[Week 1 of the challenge]

[Week 2 of the challenge]

[Week 3 of the challenge]

Over the last three weeks, you’ve built a powerful system.

✅ Week 1: You made sure Google knows who you are and what you do.
✅ Week 2: You built trust through reviews that sell your services for you.
✅ Week 3: You fixed up your website so it converts visitors into leads.

Now there’s just one more piece to pull it all together...

Because here’s the thing:

You can be visible…
You can have great reviews…
You can have a clean, fast website...

But if you sound just like everyone else?

You’re forgettable.

This bonus week is about fixing that—for good.

LVT Challenge Week 4 – Crafting Your USP (Unique Selling Proposition)

If you’ve ever said something like...

“We’re the best in town.”
“We care about our customers.”
“We’ve been doing this for 20 years.”

...guess what?

So has every other business.

None of that makes you different.

A real USP does one thing:

It gives people a clear reason to choose you instead of the business down the street.

And when done right, it makes marketing easier, sales faster, and competitors irrelevant.

Your Challenge This Week: Find What Makes You Stand Out

Step 1: Grab the Local Visibility Trifecta Checklist
Step 2: Scroll to the “Bonus: Creating Your Competition-Crushing USP” section
Step 3: Work through the short prompts to develop your unique positioning

Here’s a quick formula from the checklist to guide you:

1. Identify the industry frustration (What’s annoying customers about your industry?)
2. Create your unique solution (What do you do differently to solve that?)
3. Define your ideal customer (Be specific)
4. Combine it into one clear, punchy statement

Example:

“We help busy professionals upgrade their car audio by bringing our mobile installation service to their home or office—so they never waste time at a shop.”

Compare that to “We install stereos.”

Not even close.

Why This Matters

A strong USP helps you:

• Get more clicks on search and social

• Convert more leads who were on the fence

• Charge higher prices (because your offer stands out)

• Make all your future marketing 10x easier

This is your brand’s secret weapon—and it’s the most overlooked piece of the puzzle.

Let’s fix that this week.

This Week:

• Download the LVT checklist if you haven’t yet

• Complete the “Bonus: USP” section at the end

• Reply and share your new USP—I’ll let you know if it hits hard or needs sharpening

That’s a wrap on the 3-week challenge (+1 bonus)!

If you’ve made it this far, your business is now way ahead of 95% (maybe even 99% depending on your industry) of your competition.

Talk soon,
Taylor “Stand Out or Get Ignored” Coffin

P.S. Need help with your USP? Just reply. I’ll take a look and give you honest feedback. No fluff. No generic stuff. Let’s make it punch.

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• 🔥 Awesome! Can’t wait to try!

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